Are you targeting the right keywords for your business?
One of the basic steps in search engine optimization is keyword research. Here competitive keywords relating to the site and unique to your domain are found.
Keyword research is done to maximize the impact of search engine optimization. When your site ranks well, more relevant customers come to the site leading to an increase in conversions and hence income for the site.
The accurate identification and careful selection of these important keywords and key phrases can literally make or break any web site or online business.