We benchmark your position in each relevant sector.
This is for better search engine ranking performance. We study the sites of all your competitors who have high search engine rankings and find out the keywords for which they are ranked.
We analyze your current meta tags and recreate them based on the keywords we have researched. We also analyze your recent web site statistics for greater understanding.
Our team can then see how many visitors you are getting, where they are coming from and what keywords they are using.
Are you targeting the right keywords for your business?
One of the basic steps in search engine optimization is keyword research. Here competitive keywords relating to the site and unique to your domain are found.
Keyword research is done to maximize the impact of search engine optimization. When your site ranks well, more relevant customers come to the site leading to an increase in conversions and hence income for the site.
The accurate identification and careful selection of these important keywords and key phrases can literally make or break any web site or online business.
SEO copywriting is rewriting the text on your website in such a way that it becomes search engine friendly while remaining appealing to the reader.
Keywords relevant to your website are optimized so that your website ranks higher when search engines crawl your site. We direct targeted traffic to your site, ensure they are provided with the specific information and hence increase sales for you. Our copywriting services include modifying your site headings, HTML text, layout, design and even images where needed.
Some pages may only require a small amount of editing or none at all, whereas others may need a more extensive rewrite.
Creation of Meta Information
Title, description, keywords
Meta information is used to provide additional information about HTML documents so that the search engine crawlers are able to index the information more accurately.
There are 3 important types of Meta tags as far as search engine optimization is concerned:
The Title tag is not a Meta tag. However title tags play a vital role in your site’s rankings. It is these words or phrase that appears in the title of your page in the hyperlink listings on the search engine results. We include the most relevant and specific keywords or key phrases in the title tag that best describe the contents of the page.
Meta description tag
This gives a short and concise summary of the content of your web page. The description appears in the SEs just below the title tag. I ensure that the meta description tag is brief but includes some of your top keywords. The words used must inspire the visitor to check your site out further. Each page must be customized so all your web pages will not have the same meta tag descriptions.
Meta keywords tag
Although not as relevant as the other tags mentioned above, the Meta keywords tag is still recognized by some SEs. We include a number of meta keywords for you that are relevant to the content of your web pages.
Link Popularity and Link Building
Build your Link Popularity
Link Popularity refers to the number of links pointing to your site, from other sites on the web. There are other terms used for Link Popularity, such as Link building, In Bound Links, Back Links, etc The Search Engines consider your site important and rank it higher if other sites link to your site. There are two types of links you can establish on the web. One type is to trade links (Link Exchange), where you give a link from the links Page on your site to the partner sites. The second method is to establish only “incoming links” also called ‘one-way links’ or ‘non-reciprocal links”. With non-reciprocal links, you do not need to link back to them.
There are several ways of developing Inbound links.
Some of the techniques we follow in one way link building are:
a) Submitting to Free Directories
b) Writing articles and submitting to various sites for publishing to increase the link popularity of your site.
c) Press releases
d) Sending requests to established sites explaining about the site quality and asking for links. In the link exchange process, you trade links with prospective partner sites by offering a link to their site from your own site. We provide reciprocal link building services to increase the link popularity of your site.
Web Site Load time and HTML Validation
Performance is Key to Ranking Success
Some sites won’t perform well if they are slow loading. Search Engines don’t “like” sites which take a long time to load. Search engines might ignore these sites and place them lower than fast loading sites in their index.
Reasons for slow load times include html errors and bad image optimization. Sometimes sites are coded badly which can be a big block for visiting search engine crawlers.
We will check your site’s load times and make the necessary changes to the html where necessary.
Site Map Creation
XML, Google, Submit & repeat.
The creation of a site map page enables SE spiders better crawling of your site. It also helps visitors to quickly scan your whole site for relevant information. A link and a short description of that link is created for each page of your website.
The site map page is then added to your main navigation menu.
HEDGE Digital will create an XML version which can be submitted to Google through your web masters account for quick caching.